Marketing

Tip the Scale Sale: May 11-13

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Well, here goes. Another slightly wacky promotional idea from the marketing team at Cornell University Press. Springtime comes along each year and our brains go into overdrive. In recent years, we’ve done Pay What You Want, a few BIG-discount flash sales, and more. So, what is it this time?

We’ll let you be the driving force behind our sale, determining discounts and “tipping the scale” on books you need and want. So, for three days, we’re going to monitor clicks on our website and books in our readers’ carts in real-time. We’re going to find out which books, series, and imprints are attracting the most attention and sales. And as we see a trend—something that “tips the scale”—we’re going to put a discount on it for a short time, announcing it on social media and our website, on the fly.

We’ll let you be the driving force behind our sale, determining discounts and “tipping the scale” on books you need and want.

The more we see the scale tip, the more discount we’ll add. No interest in a certain sale? The discount will stay the same or maybe even go down. Once the timer hits zero on that sale, the discount disappears.

Each mini sale will only last for a short while—an hour or two at most. We’ll be monitoring what is happening on our end, but you will need to keep an eye out for the kind of books you’re interested in and interact with them on our website so that you can take advantage of the discounts as they improve and before they stop completely.

Excited already? You’ll be tipping the scale on May 11-13.

Stay tuned to our Twitter, Facebook, and Instagram accounts, or keep an eye on our website homepage for details!

Tip the Scale Sale on May 11-13.

*The sales/discounts in the Tipping the Scale Sale only apply to books published by Cornell University Press and its imprints-ILR Press, Three Hills, Comstock Publishing Associates, Northern Illinois University Press, Cornell East Asia Series, and Southeast Asia Program Publications.

*Books published by Leuven University Press, LERA, or Islandica are not eligible for any discounts or promotions as part of this sale. Discount codes are not valid for customers outside of the US. Only one discount code may be used for each order placed.

Featured image: Scale, by  Elena Mozhvilo.

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