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The 2020 Experience

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Last week we launched the 2020 Experience, our new marketing campaign for 2020, to our colleagues here in Sage House. To introduce the campaign, the marketing team hosted a launch party. Mocktails, mingling, a Steve-Jobs-inspired product presentation (well sort of), and a big reveal created a fun and dynamic atmosphere on the third floor as people flocked in to see what all the fuss was about and whether Justin Timberlake would make an appearance to support the marketing campaign with a name ripped off his 2013 album.

The 2020 Experience is built on a content and experiential marketing platform. We’ve been pushing the content marketing thing for a while now, especially visible through our new website and social platforms, but we’re adding the experiential marketing angle this year. Using a multi-pronged strategy segmented out into our fifteen major subject areas, we’re going to showcase how Cornell University Press and our incredible authors are changing each academic discipline one book at a time.

The 2020 Experience is built on a content and experiential marketing platform.

The marketing team and our authors are developing unique content for each subject area for social media, our website, email campaigns, ads, and more. We’ll push out this new content, such as author Q&As, photos, podcasts, and videos, throughout the year with a heavy focus on the subject area’s major conference. And at those conferences, the experience of interacting with our books and editors will change completely. In-booth games, photo galleries, the Art of Reading posters, 30-second podcasts with authors, special subject-area swag, and much more will make the Cornell University Press booth the place to be at each of our major exhibits in 2020.

Using a multi-pronged strategy segmented out into our fifteen major subject areas, we’re going to showcase how Cornell University Press and our incredible authors are changing each academic discipline one book at a time.

In short, we’re excited that you will get to experience the 2020 Experience throughout the year in many different ways. Interact with our content, check out the experience, and help us change the world one book at a time.


Martyn Beeny is the Marketing and Sales Director at Cornell University Press. He really hopes Justin Timberlake realizes he stole the name of the campaign from Timberlake’s album because then it might really get some attention!

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