Cornell University Press transfers@onixsuite.com 20130619 eng

COM.ONIXSUITE.9780801474217 03 01 Cornell University Press 01 GCOI 80140100618040 02 0801474213 03 9780801474217 15 9780801474217 59 BC 1 A01 Zell, Deone Deone Zell 1 01 eng 192 00 192 03 10 BUS042000 10 BUS071000 24 Internet Business, Economics, and Finance 24 Internet Business and Management Studies 01 01 01 How do corporations achieve change? In the first analytic book about Hewlett-Packard, Deone Zell also offers an ethnography of corporate redesign, documenting Hewlett-Packard's radical reorganization of both a manufacturing and a research division. Because she writes from within the process as it unfolds, Zell is able to demonstrate how the inclusion of employees in every step of redesign can inspire the knowledge and commitment to transform an organization. <P>Hewlett-Packard is among a growing number of companies in the United States exploring what is called sociotechnical systems (STS) redesign. As competitive pressures have grown, interest in STS has increased because it has the potential to catalyze comprehensive organizational change and avoid the pitfalls of a piecemeal or small-scale approach. STS works from the ground up, involving front-line employees in analysis and redesign of the entire organization and in explicit examination of an organization's culture. <P>In Hewlett-Packard's California Personal Computer Division, production operators worked alongside managers to redesign their printed circuit assembly line into self-managing teams of employees. In the Santa Clara Division, a very different workforce of engineers, initially unwilling to standardize their creativity, had to develop commercial applications and become more responsive to customers in order to survive. <P>On the basis of Hewlett-Packard's success, Zell concludes that, with top-level support and a high investment of resources at the outset, redesign can inspire relatively rapid change, especially suitable for organizations in fast-paced environments. As one H-P manager commented, "Empowerment is no longer a nice thing to do. It is now a business imperative." 02 How do corporations achieve change? In the first analytic book about Hewlett-Packard, Deone Zell also offers an ethnography of corporate redesign, documenting Hewlett-Packard's radical reorganization of both a manufacturing and a research... 08 "Zell . . . offers a detailed ethnographic case study of two sociotechnical systems redesigns at Hewlett-Packard. She begins with a brief, historical introduction to organizational change. . . . She then launches into an ethnographic study that provides a rich, insider's view of the redesign process and how it actually works. Finally, she synthesizes her material into a set of recommendations and concepts for guiding others through the redesign process."—Library Journal, 1 September 1997 08 "If you are looking for an in-depth ethnographic account of how difficult it is for a major company to achieve far-reaching internal change, this is your book. . . Written in an engaging voice, this is a unique upbeat report of an earnest and admirable change effort."—Arthur B. Shostak, Labor Studies Journal, Summer 2000 08 "This is the first participant observer report on an important organizational design project in a major company. It is also the first book to describe the process fully as it is taking place, and it makes clear implications for such major changes in other companies."—William F. Whyte, Cornell University 08 "I cannot think of another book that better conveys the sense of what it is like to be inside an organization that is radically rethinking its core activities and assumptions. The issues and disputes that emerge not only convincingly portray the nature of daily life inside an organization but also point to the kinds of details that, if overlooked, can thwart even the best-intentioned organizational schemes."—William Finlay, University of Georgia 08 "Deone Zell is able to go far beyond others who have tried to describe and analyze critical industrial change processes because she has been there, on the plant floor and in the laboratory working with the people who are going through the changes. Her message is a powerful one because she was there!"—Hirsh Cohen, Vice President, Alfred P. Sloan Foundation 04 03 72 01 http://www.cornellpress.cornell.edu/resources/titles/80140100618040/images/80140100618040L.jpg 07 03 72 01 http://www.cornellpress.cornell.edu/resources/titles/80140100618040/images/80140100618040S.jpg http://www.cornellpress.cornell.edu/book/?GCOI=80140100618040 ILR Press 01 02 2021862 Cornell University Press Ithaca US 04 20071130 01 WORLD 01 9 in 02 6 in 08 11 oz 07 2021862 CUP Services http://www.cornellpress.cornell.edu 02 CA MX US BV AL AD AM AU AT AZ BY BA BG HR CY CZ DK EE FO FI GE DE GI GR HM HU IS IE MK IT PS KZ LV LI LT LU UM MT MC ME NL NZ NO PG PL PT RO RU SM AX SK SI ES SJ SE CH TR UA GB VA 02 Y 21 25 01 02 s 23.95 USD 06 5013546051314 NBN International http://www.nbninternational.com 02 BV AL AD AM AT AZ BY BE BA BG HR CY CZ DK EE FO FI FR GE DE GI GR HM HU IS IE MK IT PS KZ LV LI LT UM MT MD MC ME NL NO PL PT RO RU SM AX SK SI ES SJ SE CH TR UA GB VA AU CA JP MX US NZ PG 02 Y 20 20071130 25 01 02 s 02 18.50 GBP